Having understood the importance of retaining old customers, a company should develop strategies to make this possible. Today, it has become easier to understand customer needs and buying trends and it is therefore easy to develop a retention strategy. Social media provides a great avenue for brands to interact with customers, know their needs and therefore address their problems. Moreover, by maintaining a database of your customers, you’ll know their buying trends and you are therefore in a great position to make fully personalized offers. When you personalize your offerings, you make the customers realize that they are truly important to your business and you’ll be creating a group of loyal followers and, through their word of mouth, an even bigger group of customers who have know about your business from your fans.